Introduction
LandRoamer – A Unique Curated Camping Business in New Zealand

LandRoamer offers a unique and exciting business opportunity in the growing outdoor and glamping sector in New Zealand. Specialising in high-quality adventure and camping gear rentals, adventure truck hire, and premium glamping experiences, Land Roamer is well-positioned for immediate operation or future growth under the right leadership.

After some years of dormancy due to the COVID-19 pandemic and shifting business focus, Landroamer is now ready for a new owner to realise its full potential.

Visit Landroamer - website Visit Landroamer - Instagram
Promotional Videos
Business Overview

Land Roamer offers a diverse range of outdoor and adventure services, including:

Camping Equipment
Rental

High-quality camping equipment packages for individuals and groups.

Adventure Truck Hire

A fully equipped Land Rover Defender 110, ideal for camping adventures.
(Please note: Truck not included in the business assets but sale can be negotiated separately)

Camping & Adventure Gear Sale

Fully functional Shopify-based e-commerce platform integrated with the website.


Glamping Experiences

Premium popup glamping at select campgrounds.

Adventure Gear Rental

Oru Kayak and Canadian canoe for hire.

While the business has not been operational for the past couple of years, it has a solid foundation, with well-established systems, marketing materials, and customer interest.

Business Activities
& Opportunities

Rental of Camping Equipment

Land Roamer offers a variety of camping gear packages, designed for both experienced adventurers and first-time campers. The offerings include everything needed for a memorable outdoor experience.

Full list of camping equipment included in sale
Rental Packages: Can be managed manually or through automated systems (e.g., booqable.com).
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Expansion Potential: New packages and variations can easily be added, allowing for continued product development and growth.
More info at landroamer.co

Rental of Adventure Gear

Currently offering foldable Oru Kayak and Canadian canoe, this segment holds significant expansion potential. Bookings can be managed manually or through automated systems (e.g., booqable.com) and new adventure gear can be quickly integrated into the site.

Expansion Potential: New packages and variations can easily be added, allowing for continued product development and growth.
More info at landroamer.co

Sale of Camping & Adventure Equipment

The e-commerce store is integrated with Shopify, allowing for easy management and direct online sales. The business will transfer all supplier contacts, but no inventory is included in the sale. This gives the new owner flexibility in choosing stock based on demand.

Expansion Potential: New products can easily be added, allowing for continued expansion of product offering.
More info at landroamer.co

Adventure Truck Hire

The business offers a well-maintained Land Rover Defender 110, fully equipped with camping gear. While the vehicle is not included in the sale price, a separate negotiation can be arranged.

Expansion Potential: There is potential to expand the fleet by adding more Land Rover Defenders or Suzuki Jimny vehicles to attract a wider customer base.
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Revenue Track Record: The truck has been rented for $399/day, with demand via our website and rental platforms like Camplify and Outdoorsy.
More info at landroamer.co

Glamping Experiences

Land Roamer has previously operated highly successful popup glamping experiences at campgrounds across the Auckland region. While the current concessions with Auckland City Council and the Department of Conservation have expired, the current owner can assist with renewal.

Expansion Potential: This represents a substantial opportunity for growth in the rapidly expanding glamping market.
‍
Proven Success: Glamping experiences were priced at $699 per weekend, and there is a proven track record of demand.
More info at landroamer.co
Customer Base & Market Opportunity

Target
Market

Local campers and international travellers looking for high-quality, hassle-free outdoor experiences.

Industry Growth 


The NZ glamping and outdoor adventure market is experiencing strong growth, with the sector growing at a rate of 15% annually.


Expansion Potential

The business has ample opportunity to expand its offerings and target new customer segments.
Marketing & Online Presence

Website

The business features a professionally designed, user-friendly website showcasing products and services.

With high-quality photography, a travel-focused blog, and integrated e-commerce functionality, it provides a solid foundation for ongoing sales and marketing efforts.

Marketing Materials

Professional brand development and photography.


Pre-designed promotional materials, including social media campaigns, poster and brochures ready to be used for marketing campaigns.

Social Media & Content

Strong social media presence on Instagram and Facebook, though there is untapped potential for further engagement.


The business has an established relationship with well-known NZ outdoor photographers and influencers, creating an opportunity for enhanced cross-promotion and influencer marketing.

Google Analytics & SEO

The business has established Google Analytics tracking to monitor marketing effectiveness and a foundation for search engine optimization (SEO).
Other Information

Value

The sale price includes all business systems, marketing materials, equipment, and intellectual property.

The value breakdown is as follows:

‍
Marketing Investment: $35,000
Camping Equipment: $15,000 see the full list here (65% of $23k original purchase price)
Concept & Brand: $15,000

Full list of camping equipment included in sale

Handover & Training

A comprehensive 4-hour training session on equipment management and business operations will be provided to the new owner to ensure a smooth transition.

Transfer Process

Strong social media presence on Instagram and Facebook, though there is untapped potential for further engagement.


The business has an established relationship with well-known NZ outdoor photographers and influencers, creating an opportunity for enhanced cross-promotion and influencer marketing.

No Guarantee of Sales and hire

While the business has a solid foundation, sales and hires are not guaranteed, and we recommend marketing efforts and SEO initiatives to drive future growth.
SummarY
This is a unique opportunity to acquire a well-branded, high-potential business in the rapidly growing outdoor and 
adventure sector.

With the groundwork already laid, the new owner can hit the ground running, expand the offering, and leverage a professional marketing foundation.

Sale Price: $45,000
(incl. GST)

This includes the complete business package: camping and adventure equipment, website, brand assets, and marketing materials, wholesale contacts and contacts to Department of Conservation & Auckland City Council to renew vendor agreements.

Take the leap & get in touch now.
For further information or to schedule a viewing, please contact:
Call Dirk: 021 0889 7422 or Email hello@landroamer.co
Visit Landroamer - website